todo terreno
about
the project
Todo Terreno magazine was born in 1988, from a meeting of a group of enthusiasts who understood that the dynamics this activity was gaining then deserved a specialized publication to increase the practice of all terrain.
A pioneering editorial project dedicated to adventure and the discovery of new paths, preferably off-road.
Role
Art and Pagination
challenge
After a few years of not being printed, the magazine was launched again on paper at the beginning of the COVID-19 pandemic. The challenge of art and pagination was to make this cult magazine, which for 30 years was kept and collected by many of its readers, into a piece of a higher quality, with an image that fostered reading and was worthy of its contents.
giving life
to the cult
01
dynamic pagination
In order to give a “moving” sensation, characteristic of the magazine’s theme, a great effort was put into creating dynamic image and text grids, which maintained a coherence between them but little repetition to give a “melodious” and exciting reading, without breaks and with a graphic result that enhances the reader’s experience and increases the pleasure of flipping trough the magazine.
02
powerful covers
As we know that “you can judge a book by its cover”, we also paid special attention to the cover of each issue, with a strong and beautiful featured image, which aroused curiosity for the magazine’s content. There is also a special care in the chosen titles and their arrangement on paper.
