matilde pacheco
about
the project
Matilde Pacheco is my brand and professional signature. It was created as a brand when I started to develop work as a freelancer, and can always be kept as my “professional signature”.
Role
Brand Design
Webdesign and Development
challenge
When creating the look for the brand, the focus was on two main axes: minimalism and personality. The idea was to develop a simple and elegant line, which would not overlap but enhance the work developed.
designing
my identity
01
logotyping my name
The line decided was very simple, with a lot of white predominance and the contrast of the elements in black. For this reason, a solid and contrasting font was chosen, and an internal dynamism was created between the name and surname.
03
business card
The business card maintains the minimalist line, with plenty of white breathing space and with contact information reduced to the essentials.
04
portfolio website
The portfolio website was entirely developed by me, from the graphic line to the web development. The aim was for the graphic line to be consistent with the personal brand, and to be innocuous enough to make the works stand out, highlighting them and not overlapping them. A brutalist line was chosen in terms of visual language.
