elvira j. guedes
about
the project
Hairdresser and beauty salon located in the heart of Lisbon, the Elvira Guedes Day Spa offers its customers a wide range of hairdressing and aesthetic services.
Role
Brand Design
challenge
The focus of the work was to change the logo so as not to mischaracterize the brand, but to give it a touch of modernity, fashion and elegance. A proposal for business cards was also requested.
reshaping the image
01
new logo
To design the new logo I have chosen a strong font, which imposes itself, but at the same time conveys an elegant delicacy in its lines, namely through pointed letters precisely to enhance this modern and elegant tone.
The dot after the “j” was worked as a prominent element, differentiating it by colour, but in a discreet way, given its size and preponderance.
The colour chosen for this element is Elvira’s personal brand image, thus giving the brand a personal touch, conveying the discreet idea that it is the “constant note” of the brand and of all activity, without which it will not could exist.
02
business card
For the development of the business card image, it was indicated that it would be absolutely necessary to keep the image on the back, so the challenge was to achieve a whole that was as balanced as possible.
