gpa
about
the project
Gouveia Pereira, Costa Freitas & Associados, Sociedade de Advogados, S.P., R.L. (GPA) is an independent Law Firm with head office in Lisbon. Its partners come from prestigious law firms, assuring a considerable experience in most areas of Law. With more than 90 Lawyers and with offices in Lisbon and Madeira, GPA has created a national and international network of law firms, in a total of more than 200 lawyers.
Role
Design
Communication
challenge
GPA is a law firm that brings together lawyers that are already highly regarded in the legal market, with a considerable experience in most areas of Law, and also a lot of young and talented people. The challenge for the materials developed was to transmit this vigorous and modern side of the firm, always supported by the prestige and rigour that guide its activity and image in the market.
designing
for prestige
01
stationary
The graphic line chosen for the stationary image consists of using the colour of the brand in contrast to a clean and simple design, avoiding as much visual noise as possible. See the letterhead, envelopes, business cards, notepads and other material below.
02
brochures
For the design of the brochures, a photographic predominance for the image was chosen, interspersed with pages of text with a good white space, to ensure a great visual balance, where the eye could rest and focus on the content of the text.
03
sustainability
On 2020 GPA wished to underline that their mission “Teaming with our Clients, Building Trust” extends to their community, assuming sustainability as an objective that should be always present in all GPA’s actions. Therefore, sustainable policies were adopted, including the choice of materials such as recycled paper and a “mascot logo” was created to be used in all these materials as well as in all GPA communication.
